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A New Chapter: Edwards & Co is Now Exclusive to Baby Bunting in Australia

by Nicole Brunton 15 May 2025

We’re excited to share some big news. From April 2025, Edwards & Co is available exclusively at Baby Bunting across Australia.

This isn’t just a retail update. It’s the next step in a journey that began over a decade ago.

From Humble Beginnings to a Trusted Family Favourite

Edwards & Co began in New Zealand in 2014 with a clear goal: to design strollers that truly worked for parents. They needed to be lightweight, easy to fold, and simple to manoeuvre. Our first product, the Oscar Travel System, quickly became a bestseller with families who wanted products that made life easier.

In 2018, our founder Mark became a dad, gaining a whole new perspective on the needs of parents. That same year, we hired our first employees outside of the family and launched into the Australian market, bringing our growing range to even more families.

From 2022 to today, we’ve continued to evolve. We moved into new headquarters in both New Zealand and Australia, introduced new colour ways, and launched Olive, our single-to-double stroller designed for growing families. We also refined the Oscar with the release of the Oscar M2 and introduced helpful accessories like the Stroller Board and Snack Tray.

Why Baby Bunting?

We’re proud to now call Baby Bunting the exclusive home of Edwards & Co in Australia.

As Australia’s most trusted baby retailer, Baby Bunting understands the needs of growing families. They share our commitment to making life easier for parents. With knowledgeable staff, stores nationwide, and a strong online presence, they’re the perfect partner to help us reach and support more Australian families.

What This Means for You

You can now find our full range (strollers and accessories) only at Baby Bunting.

That means:
A consistent in-store and online experience
Expert advice from Baby Bunting’s team
Confidence you’re buying directly from our exclusive retail partner

We’re looking forward to this wonderful partnership!

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