Our story

Edwards & Co was born, a brand focused on features that parents care about, easy to fold, light, and easy to push and manoeuvre. So naturally, our Oscar Travel System quickly became a best-seller.

The Oscar helped ease you into new parenthood with features you didn't know you needed before having a baby. Like being able to lift and unfold your stroller one-handed while you hold your crying newborn who demanded cuddles as soon as you parked the car. Or the Carry Cot, which might be the only place your baby would sleep. Luckily the Oscar was easy to manoeuvre around the loungeroom or over bumpy tree roots at the park, depending on your baby's preference.

Armed with an added layer of insight as a new parent, Mark launched the Oscar Mx, his biggest project to date. The original Oscar was redesigned from the ground up to produce a high-performance pram with elegant visual appeal. The goal was the same: to get you out and about with your kids and love the experience.

One-handed parenting stepped up a notch with Oscar's memory adapter system for clicking the Capsule and Carry Cot to the frame. Adjusting the canopy and seat recline was quieter and smoother than before... because you shouldn't be walking on eggshells at naptime! And Oscar's popular parent-facing seat keeps you learning and growing with your child.