Our Story
It’s the combination of a designer’s passion - and a parent’s love - that makes Edwards & Co unique.
Get in TouchEdwards & Co
Our boutique, family-owned company started from humble beginnings in 2014 and has grown to include a team of people across Australia and New Zealand.
Because we’re all parents, we understand the ride, because we’ve lived it. We’ve learned, first-hand, the pressures, the frustrations and the joys… and seen what matters most.
Our range of products are designed to impress, designed to last, designed to change, and designed to give every member of the Edwards & Co ‘family’ the smoothest possible ride.
Because with our unique blend of passion, care and understanding - they’re designed with love.
Our Team
Nicole is our Accounts Manager and Mum to three boys (twins included!)
Warwick has been around from the very start...he's Marks' Dad after all.
George oversees almost everything that goes on at Edwards & Co.
Mark is the founder of Edwards & Co and designs all our products. He's also Dad to two children, Frankie and brand-new Lulu.
Aimee is our Supply & Distribution Manager and Mum to two school-aged boys.
Emily is our Marketing Manager and responsible for communicating our brand in Australia and NZ.
Francis is our Warehouse Assistant and makes sure your order is sent on its way.
Ben is our CEO and Dad to a little boy and girl.
Rachel is part of our Customer Service team and is probably the person you'll speak to if you phone or email us.
Marks' husband, Christian, has been around from the beginning and is also the proud Dad of Frankie.
Tracey is part of our Dispatch team and processes all of the orders that come through our online store.
Danny is our Customer Service Manager (and expert car seat technician) and Mum to two grown-up boys.
Zoe is our Marketing Assistant and creates engaging content for our socials.
Kelly knows our strollers inside and out as she's the one who refurbishes old or damaged product.
Lisa is our Training and Merchandising Rep, visiting our retail customers around NZ.
Jackie is our Sales Manager based in Melbourne. She's a credit to our team and spends a lot of time on the road, bringing in new retail customers.
Proudly supporting
We value the importance of giving back to our community, especially as our small company continues to grow. We are proud to support a number of organisations who do great work in New Zealand.
We also support many other organisations in addition to the two below.
Your purchase is helping to create generational change by supporting Kiwi kids to achieve academic and life success.
Because of our customers, we are able to support Starship and help make a difference in the lives of even the tiniest New Zealander’s.
How it all Started
Balancing quality and fun
Edwards & Co launched in 2014 with the Oscar Travel System, an integrated stroller and capsule system. Right from the start the team poured a huge amount of love and thought into their buggies and travel systems, knowing they’re not just about getting around – they’re vehicles of quality time and countless adventures.
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Growing momentum
Drawing on the team’s own experience and design capabilities, the Otto stroller was released in 2018 and the Mx collection in 2019. Good-looking and supremely functional, the range includes an integrated capsule and base, and versatile strollers and buggies with reversible seats – so you can look at your baby as you go.
Still on a roll
Edwards & Co added the SnuzKot Skandi Collection in early 2020, complementing their existing nursery range – SnuzPod and accessories. As the Edwards & Co brand grows the team continues to expand, ideas continue to flow and more new products are in the pipeline… watch this space!
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