OTTO WINS AUSTRALIA’S COVETED GOOD DESIGN AWARD FOR DESIGN EXCELLENCE.
The winners of Australia's peak industry design awards – the highest honour for design and innovation in the country were announced at The Star on 11 July at the 61st annual Good Design Awards Ceremony.
Otto received a prestigious Good Design Award Winner Accolade in the Product Design category in recognition for outstanding design and innovation.
The annual Good Design Awards is Australia’s most prestigious international Awards for design and innovation with a proud history dating back to 1958. The Awards celebrate the best new products and services on the Australian market, excellence in architectural design, engineering, fashion, digital and communication design and reward emerging areas of design strategy, social impact and design entrepreneurship.
The Good Design Awards Jury spent several days evaluating each entry according to a strict set of design criteria which covers ‘good design’, ‘design innovation’ and ‘design impact’. Projects recognised with a Good Design Award must demonstrate excellence in all areas and convince the Jury they are worthy of recognition.
Dr. Brandon Gien, CEO of Good Design Australia said: “Receiving a Good Design Award at this level is a significant achievement given the very high calibre of entries received this year.”
“Australia’s Good Design Award is more than a symbol of design excellence, it represents the hard work and dedication towards an innovative outcome that will ultimately improve our quality of life. These projects showcase the brilliance of design and the potential it has to improve our world,” said Dr. Gien.
The Good Design Awards Jury praised Otto commenting: “ Compact, light, super easy to use - all the features you want for a good travelling solution. The one push release for the seatbelt has been beautifully resolved. The design of the hinges are robust and secure giving this product a high quality look and feel. Every aspect of this product has been really well designed - form, function, material selection, ergonomics, aesthetics, design for manufacture - all coming together to create an excellent product with mass market appeal. Well done. ”
The Good Design Awards attracted a record number of submissions with close to 700 design projects evaluated in this year’s international design awards.
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About Good Design Australia and Australia’s Good Design Awards
Good Design Australia is an international design promotion organisation responsible for managing Australia’s annual Good Design Awards and other signature design events. With a proud history that dates back to 1958, Good Design Australia remains committed to promoting the importance of design to business, industry, government and the general public and the critical role it plays in creating a better, safer and more prosperous world.